NEW TOURISM STRATEGY TO BRING BACK UK TOURISTS | Costa del Sol | Leader - News, Sport, Advertising, Property, Classifieds - Costa Blanca, Costa del Sol, Costa Calida, Costa de Almeria, Spain: "Regional Minister of Tourism, Trade and Sport, Luciano Alonso, announced that as part of World Travel Market (WTM), held in London last week, that a new promotional strategy will be launched by Andalusia directed specifically at the United Kingdom with the aim of 'reconquering' the British market and 'showing more aggression' in the campaign to bring back British tourists to Andalucia.
“The Costa del Sol is arguably the jewel in the crown of Spain’s coastal holiday destinations and has been a Mecca for tourists for over 30 years, but we cannot afford to rest on our laurels. We must pick up the pace once again and make sure that we continue to compete with the emerging world markets.”
He said that among the measures to be incorporated into the Plan of Action for the next year, will be a seminar directed solely at travel agents called 'Let's talk about Andalucia' which will include cuisine workshops involving many top chefs from around the region.
The plan will also be aimed at attracting visitors to consumer-class sporting events such as major golf tournaments, rugby matches and La Liga football fixtures.
The Minister said that the strategy will involve further research into the tourist image of community-renowned brands such as Harrods. But he wanted a two pronged attack, the first of which should be aimed at the thousands of Brits already living in the region who he wanted to encourage to spend more time discovering the real Andalusia. “We cannot do this without the British, who have so far been our best travel companions” he said."
Monday, 15 November 2010
Filled Under: Costa del Sol is arguably the jewel in the crown of Spain’s coastal holiday destinations